This year, Baselworld celebrated its 100th anniversary. Not just on the sidelines– Jacques Lemans, the watch manufacturer with an international reputation. For more than 25 years the traditional company with its headquarters in Austria has been an essential part of the most significant watch fair in the world. The luxuriously impressive fair booth was situated in an even more attractive and more central location, this year.
Modern architecture met fine watches, costumers and visitors were completely enthralled. “We have got a new, more prestigious fair booth this year. Hence, our top-testimonials attracted even more attention.” says Alfred Riedl, owner and managing partner of Jacques Lemans. “And the frequency was extremely high, we could tell by the numerous spontaneous visitors. This has had a positive effect on our business.” says Riedl, pleased with the outcome. In addition, a highly focused, international marketing offers business partners support through internationally known brand ambassadors of art, culture and sports. Hollywood-star Kevin Costner, piano virtuoso Khatia Buniatishvilia and ski superstar Anna Veith are the faces of Jacques Lemans. They make the brand strong, attractive and distinctive.