Belgrade became the European capital of sport for three days last weekend. The finals of the European basketball premier league took place at the sold out Arena Kombank. As official timekeeper and sponsor of this major event, Jacques Lemans was in the spotlight once again.
Sponsorings of major events like this one are an essential element of the international watch brand’s marketing strategy. “The sponsoring of the Euroleague Final Four is a true three-point field goal for our company”, says Alfred Riedl owner of Jacques Lemans whose international partners keep coming up to him to talk about the cooperation.
In a fiercely competitive final match the Spanish Club Real Madrid was able to assert itself against the Turkish competitors Fenerbahce Dogus Istanbul with 85 : 80 points. The Real Madrid player Luka Doncic was awarded best player of the tournament (MVP). As honorary award Doncic received a very special present from Jacques Lemans, a valuable watch from the current watch series Liverpool. “This is so great, I have achieved so much this year, we have brought the title home with Real Madrid and I was awarded the Final Four’s MVP”, Luca Doncic rejoices and adds “I am so happy about our victory, the recognition and of course this truly valuable watch from Jacques Lemans, such a great present, thank you!”